Carlton London Forays into Wellness and Resorts

In a strategic move that redefines its brand identity, British fashion and lifestyle label Carlton London is stepping into India’s booming wellness and hospitality sector. The brand has partnered with EBG Group, a pioneer in premium lifestyle ventures, to launch Carlton Wellness Spa—a curated chain of luxury spas across resort and urban spaces.

This marks the brand’s first major diversification beyond fashion, signalling Carlton London’s evolution into a comprehensive lifestyle experience. The new venture will debut in destination locations like Kerala, Rishikesh, and the Nilgiris, alongside high-traffic urban centres such as Mumbai, Hyderabad, and Bengaluru.

What begins with spas will soon extend into Carlton-branded wellness resorts, blending the brand’s design-led aesthetic with immersive wellness offerings. The upcoming properties aim to cater to India’s growing demand for wellness travel, with a focus on sustainability, personalised well-being, and nature-inspired hospitality.

The spa offerings will centre around exclusive Fusion Therapies, combining Ayurvedic traditions, marine ingredients, and modern anti-aging techniques—delivering a holistic experience rooted in both science and ancient healing.

Sunil Sankar, CEO of Carlton Wellness Resorts & Spa, stated, “This partnership brings Carlton London’s timeless sensibility into the wellness domain. By combining it with EBG’s deep operational insight, we’re confident of setting new benchmarks in the spa and wellness resorts space.”

Carl Virk, spokesperson for Carlton London, noted, “India is one of the world’s most dynamic wellness markets. With EBG as our partner, we are expanding Carlton’s lifestyle philosophy into spaces that promote elegance, mindfulness, and holistic living.”

Described as a first-of-its-kind lifestyle licensing collaboration in India’s wellness sector, this alliance is more than just a spa rollout. It represents a bold, long-term vision to integrate fashion, wellness, and hospitality under the Carlton brand—reshaping how global lifestyle brands engage with the Indian market.

As Carlton London lays the foundation for its first wellness resorts, the move positions the brand at the intersection of luxury travel and mindful living—offering guests not just a stay, but a thoughtfully curated lifestyle experience.