Frido Expands Nationwide with 15 Experiential Retail Outlets

Ergonomics and comfort solutions brand Frido has strengthened its offline presence with the launch of 15 experiential stores across Delhi NCR, Mumbai, Bengaluru, Hyderabad, and Pune, as it deepens its omnichannel strategy in India's growing preventive wellness segment.

The expansion reflects the company's focus on complementing its digital-first business with immersive physical retail experiences. Operated under a company-owned, company-operated (COCO) model, the new stores are located across a mix of malls and high-street destinations, with nearly 70 percent situated in shopping malls. Store formats range from 250 sq. ft. to 1,900 sq. ft., enabling the brand to cater to varying consumer needs and market dynamics.

Frido's expanded retail network includes outlets at Oberoi Sky City Mall in Mumbai; Bhartiya Mall, Phoenix Mall of Asia, and Lulu Mall in Bengaluru; and Kompally High Street, Banjara Hills High Street, Gachibowli High Street, and Lake Shore Mall in Hyderabad. Pune represents the largest concentration of stores, with locations at Phoenix Marketcity, Amanora Mall, Nexus Westend Mall, KOPA Mall, Amar Tech Park, and Elpro City Square Mall. In Delhi NCR, the brand has established a presence at Vegas Mall, Dwarka.

Designed as experience-led destinations rather than traditional retail outlets, the stores showcase Frido's product portfolio across Home, Walk, Work, Orthotics, and Mobility categories. Select locations also feature access to in-house podiatrists, offering customers expert consultations and personalised recommendations focused on foot health, posture, and mobility.

Ganesh Sonawane, Co-Founder & CEO, Frido said, “We have been observing a clear behaviour shift. Consumers now research everything online, from ergonomics to mobility, but still rely on physical validation before buying. They want to sit, stand, walk and feel the product before they trust a brand. This research-to-retail behaviour is strongest in our top metros, and that’s exactly where we have focused our offline expansion. These aren’t showrooms; they are experience hubs where people understand their body mechanics, compare solutions and make informed choices. With this rollout, we’re putting Frido at the centre of India’s comfort revolution and laying the foundation for a strong network that will define how the country shops for preventive wellness.”

As part of its long-term growth strategy, Frido is preparing to accelerate its retail expansion across India. The company plans to grow its store network to 70–100 outlets by FY28 and expects the rollout to create approximately 350–400 employment opportunities. The next phase of expansion will focus on entering Tier-II markets, enhancing omnichannel capabilities, and broadening its product portfolio to include advanced recovery solutions and next-generation ergonomic technologies.