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ETO Motors, India’s leading electric vehicle fleet operator, has joined hands with Cashurdrive to launch an electric vehicle-based transit advertising campaign across seven major Indian cities. The initiative will transform over 2,000 electric vehicles into mobile advertising platforms.
The campaign will cover cities like Hyderabad, Delhi, Kevadia, Visakhapatnam, Vijayawada, Nagpur, and Bengaluru. ETO Motors’ fleet, including electric three-wheelers, over 500 four-wheelers, and electric buses, will display brand advertisements while continuing to offer their regular transportation services.
Rajeev YSR, Chief Marketing Officer of ETO Motors, stated that the partnership was inspired by a successful pilot project during the Kumbh Mela, where a consumer goods company promoted its products using ETO’s electric vehicles. Now, this platform is being expanded for brands across various industries.
The collaboration also introduces a unique measurement system that tracks both traditional advertising metrics and environmental impact data. Through a dedicated dashboard, brands can monitor advertisement impressions and sustainable kilometers traveled, providing a clear view of their eco-friendly advertising efforts.
Raghu Khanna, Managing Director of Cashurdrive, described the partnership as a powerful combination of electric vehicle technology and outdoor advertising expertise. He emphasized that this campaign is ideal for brands aiming to align their marketing strategies with Environmental, Social, and Governance (ESG) goals.
This initiative offers a zero-emission alternative to traditional mobile advertising, effectively eliminating the carbon footprint associated with such campaigns.
ETO Motors operates India’s largest electric vehicle fleet, providing urban mobility solutions through electric three-wheelers, four-wheelers, and buses, while Cashurdrive is a leading transit advertising and outdoor media solutions provider across India.
