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Continental Tires, a global leader in premium tyre manufacturing, has announced a strategic investment of approximately ₹100 crore (EUR 10.5 million) to bolster its footprint in India’s growing passenger car and light truck (PLT) segment. The move is part of the company’s long-term “in the market, for the market” approach.
The investment will be directed toward expanding local manufacturing capabilities and diversifying its PLT product portfolio, with a focus on meeting the evolving preferences of Indian consumers. This includes developing tyres tailored for Indian roads and usage patterns, with an emphasis on safety, comfort, and performance.
“As lifestyles and vehicle preferences evolve, so must our offerings,” said Samir Gupta, Managing Director of Continental Tires India. “From daily commuting to long-distance travel, Indian drivers are demanding more in terms of convenience, safety, and premium quality—our latest initiatives are a direct response to those expectations.”
Continental sees significant potential in larger-inch tyres and Ultra Ultra High Performance (UUHP) tyres, particularly suited for SUVs, 4x4s, and performance vehicles—segments experiencing rapid growth amid India’s expanding infrastructure and rising SUV sales.
The company will also roll out the CrossContact AT2, an all-terrain tyre, later this year, targeting the rising demand for off-road and versatile driving solutions.
Continental currently manufactures PLT tyres at its Modipuram facility in Uttar Pradesh and manages sales operations from its Faridabad headquarters. With a retail network spanning over 200 branded outlets nationwide and the recent launch of an IT hub in Bengaluru, the company is positioning itself as a trusted premium tyre partner in India’s rapidly modernizing mobility landscape.
The investment signals Continental’s strong commitment to sustainable and localized growth in one of the world’s most dynamic automotive markets.
