Cantabil strengthens its presence in Jaipur

Cantabil Retail India Ltd. has expanded its Jaipur presence with a new store at Plot No. 14, Ojhaji Ka Bagh, Gandhi Nagar, Tonk Road, Jaipur, 302015, adding a 4,305 sq ft format on a key arterial corridor to capture destination and neighbourhood traffic in the mid-premium segment. The opening strengthens a multi-store footprint in the city and supports Cantabil’s ongoing push to scale exclusive brand outlets in high-visibility locations.The Tonk Road unit is configured for efficient browsing across men, women, and kids assortments, with accessory and footwear adjacencies for basket expansion.

Assortment strategy covers formal, casual, and party-wear for men; casual, ethnic, and formal-wear for women; and trend-led kidswear, complemented by accessories and footwear to position the store as a family fashion destination. The floor plan and visual merchandising aim to shorten discovery time and improve fit-room conversion, supported by seasonal drops calibrated to Jaipur’s festival and wedding calendar. The larger box on Tonk Road complements existing city coverage and provides capacity for deeper size runs and colorways in core categories.

Deepak Bansal, Director of Cantabil Retail India Ltd said, "We are thrilled to introduce our new Men, Women and Kids exclusive store in Jaipur. Cantabil has garnered immense appreciation in the mid-premium segment, resonating with customers. Our new store will showcase an extensive range of fashion-forward apparel for men, women and kids. With a strong presence across India, we are committed to further expanding our retail footprint in the coming years.”

Cantabil’s Jaipur expansion builds on previous milestones in the city and across Rajasthan, where the brand has consistently added stores to meet demand from a sizable youth and family shopper base. The company’s network strategy focuses on high-footfall corridors and mall hubs, with stores designed to deliver a consistent service model and omnichannel tie-ins where applicable. The Tonk Road addition enhances accessibility for Gandhi Nagar and Pratap Nagar catchments and supports event-driven purchasing with breadth across formal and occasion wear.

With the new Jaipur store, Cantabil reiterates its positioning in the mid-premium value band, emphasizing design-forward ranges with reliable availability and size depth to reduce missed sales in peak periods. The format is expected to drive higher sales per sq ft through cross-category attachments and targeted local marketing in the surrounding neighbourhoods.