BSH Home Appliances Brings Siemens Experience Store to Pune, Plans 40 Stores by Year-End

Strengthening its presence in India's premium home appliance market, BSH Home Appliances Pvt. Ltd., a subsidiary of BSH Hausgeräte GmbH, has inaugurated an exclusive Siemens Brand Store in Pune in collaboration with Cheryl Enterprises Private Limited. Situated at Solitaire Business Hub-1, Baner, the new outlet brings together Siemens' portfolio of premium built-in and connected home appliances under one roof.

Designed as an immersive experience centre, the store enables consumers, architects, and interior designers to explore Siemens' integrated home appliance range, spanning cooking, refrigeration, dish care, laundry, and coffee preparation solutions.

The expansion aligns with Pune's growing appetite for premium home appliances, driven by robust demand for upscale residential projects and the increasing adoption of modular kitchens. The company noted that premium cooking appliances and dishwashers have witnessed strong traction in the city, while consumers are increasingly choosing larger-capacity front-load washing machines and XXL refrigerators, reflecting evolving lifestyle preferences.

Reflecting the growing demand for premium kitchen solutions, the cooking category emerged as Siemens' strongest performer in Pune, contributing nearly 60 percent of the brand's sales in 2025. Within the segment, ovens accounted for more than half of the overall demand, underscoring consumers' increasing preference for built-in cooking appliances.

BSH also reported robust growth in its dishwasher and cooling portfolios during the first half of 2026, highlighting the rising adoption of premium home appliances in the market. Building on this momentum, the company plans to expand its network of exclusive Siemens stores to 40 locations across India by the end of the year.

Commenting on the launch, Saif Khan, MD and CEO, BSH Home Appliances India, said, "Pune is emerging as one of India's most important premium home appliance markets, driven by rapid premium housing growth and changing consumer aspirations. We are seeing particularly strong momentum in categories such as dishwashers, front load washing machines and premium cooking category, with dishwasher volumes in Pune growing by nearly 65% this year. While connected technologies are becoming increasingly relevant, consumers continue to place equal importance on aesthetics, performance and effortless integration into modern homes. With our exclusive Siemens Brand Store, we are bringing these experiences closer to consumers while partnering with architects, designers and homeowners in shaping the future of home living in Pune."

Designed to offer an immersive premium home appliance experience, the Pune showroom showcases Siemens' comprehensive portfolio, including AI-enabled ovens, steam ovens, downdraft hoods, connected coffee machines, refrigeration solutions, dishwashers, and laundry appliances.

Beyond product displays, the outlet has been conceived as a collaborative hub where homeowners, architects, interior designers, and modular kitchen partners can explore integrated kitchen concepts and smart home solutions tailored to contemporary living.