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Boba Bhai, India’s fastest-growing Korean fusion food brand, has made a bold move into the ready-to-drink (RTD) segment with the launch of its canned bubble teas, marking a strategic shift to a multi-channel business model. With this launch, the brand aims to generate 20% of its beverage revenue from non-QSR channels within the next 12 to 15 months.
The RTD bubble teas are now available on Blinkit and Zepto, with a launch on Instamart expected soon. These stylish, flavor-rich beverages are crafted to appeal to Gen Z and young millennial consumers looking for fun, convenient, and Instagram-worthy drink options. The rollout covers over 70 cities, targeting high-performing urban markets.
“We’re not just building a beverage product; we’re creating a lifestyle brand that resonates with the modern Indian consumer,” said Dhruv Kohli, Founder of Boba Bhai. “The rise of quick commerce and convenience-led consumption made our entry into RTD an obvious evolution. We want to be wherever our customers are — whether that’s a fridge at home, a desk at work, or a multiplex snack bar.”
With a growing network of 57 QSR outlets across nine cities and strong visibility on Swiggy and Zomato, Boba Bhai is leveraging its existing brand equity to build a robust omnichannel presence. The company is also planning to expand into retail through supermarkets, kirana stores, and entertainment venues.
Beyond bubble teas, the company is exploring new product lines including seasonal milk teas, functional beverages, and a K-Coffee series — all inspired by Asian trends but tailored to Indian tastes. The expansion follows a successful Series A fundraise in March 2025, which also supported the launch of a Korea-inspired ice cream line.
As it scales, Boba Bhai is positioning itself not just as a food and beverage provider but as a culture-forward brand designed for modern India — blending convenience, creativity, and cross-cultural appeal in every sip.
