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Baskin Robbins India is expanding its retail presence across major Indian cities to meet the rising demand for quick commerce (Q-commerce) and at-home indulgence, the company has announced.
The global ice cream brand, operated in India by Graviss Foods Ltd., has launched a new range of ready-to-consume products tailored for general trade, supermarkets, and Q-commerce platforms. The lineup includes a variety of ice cream formats—ranging from chocolate-based snacks to fruit-inspired summer treats, traditional Indian flavours, and packaged Belgian Chocolate milkshakes.
“The way consumers enjoy ice cream is evolving,” said Mohit Khattar, CEO of Graviss Foods Ltd. “With the rapid rise of quick commerce and growing demand for premium treats at home, we’re ensuring that the Baskin Robbins experience is more accessible than ever.”
The company saw robust growth in Q-commerce and retail channels in FY25 and anticipates similar momentum in FY26. To support this, Baskin Robbins is strengthening its presence across traditional and modern trade outlets while deepening its partnerships with delivery platforms.
Baskin Robbins entered the Indian market in 1993 via a joint venture with the Graviss Group, opening its first manufacturing facility outside North America near Pune. Today, it operates more than 1,000 parlours in 290 cities, making it the country’s largest ice cream QSR chain. Graviss also distributes Baskin Robbins products across other SAARC nations, including Nepal, Sri Lanka, and the Maldives.
