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Banana Club has opened its 27th store in Surat, marking its entry into Gujarat as the fashion brand continues to expand its retail presence as shared by the brand on social media.
The new outlet is located on VIP Polaris Road in Surat, a prominent retail destination. The opening marks the brand’s first store in Gujarat and adds a new market to its growing retail network.
According to the brand’s announcement, its founder has been personally involved in evaluating or discussing each store location before finalising it. The process has provided insights into location selection, customer behaviour, footfall and rental considerations, which play a role in determining the viability of retail outlets.
The brand’s expansion journey has also involved managing multiple aspects of the business, including design, manufacturing, marketing, finance, real estate and people management.
With 27 stores now operational, Banana Club plans to continue expanding its retail footprint, with its entry into Gujarat marking the latest step in its growth journey.
