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Bagzone Lifestyles Pvt. Ltd., a leading player in the Indian fashion accessories market, has announced the launch of Akiki London, a contemporary luxury handbag brand. This marks the company's entry into the premium segment, expanding its portfolio beyond accessible fashion.
Akiki London is positioned to offer high-quality, design-forward handbags at competitive price points, addressing a gap between mass-market products and traditional luxury offerings. The brand’s debut collection combines modern global design with skilled craftsmanship, aimed at consumers who value style, quality, and individuality.
Inspired by agate—a gemstone known for its strength and layered beauty—Akiki is designed for women seeking functional accessories with lasting appeal. The collection features structured silhouettes and minimalist aesthetics, drawing from London’s design sensibilities while incorporating global influences through partnerships with artisans in Europe and Asia.
To create a distinct identity, the brand has introduced KIKI, a British Bulldog mascot symbolizing Akiki’s confident and expressive persona. KIKI will feature in campaigns and in-store displays to reinforce brand recognition and connect with customers.
“Akiki represents a strategic evolution for Bagzone as we move into the contemporary luxury space,” said Nishant Bakliwal, Head – Digital & Communications, Bagzone Lifestyles. “Our focus is on delivering timeless design and global craftsmanship at an accessible price, without compromising on quality or identity.”
Akiki will launch as a digital-first brand, with its website serving as the primary sales channel. Physical retail expansion is planned, beginning with flagship stores in Mumbai, Bangalore, and Chennai. The company targets 100 store openings across India within five years.
