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Strengthening its retail presence in India, Victoria’s Secret has opened a new full-assortment store at Phoenix Avenue of Stars in Pune, with the launch marked by a visit from the brand’s India Brand Ambassador, Triptii Dimri.
The opening represents another milestone in the brand’s India growth strategy as it seeks to deepen consumer engagement through experiential retail formats and culturally relevant brand collaborations.
Situated within Phoenix Marketcity in Pune’s Viman Nagar locality, the store has been designed to offer an enhanced shopping experience through an intuitive layout and seamless navigation. Customers can explore a wide range of Victoria’s Secret products, including lingerie, sleepwear, loungewear, sport collections, beauty products, fragrances, and offerings from the Victoria’s Secret PINK line.
The store also features the brand’s latest collections, including Summer Signature and Cool Air, alongside popular ranges such as Very Sexy, Body by Victoria, T-Shirt, and Dream Angels. In addition, shoppers can choose from an assortment of accessories, fine fragrances, body care products, scents, and mists.
Among the highlights is Bombshell Eau de Parfum, one of Victoria’s Secret’s best-selling fragrances globally.
The new store is now operational on the Upper Ground Floor of Phoenix Avenue of Stars, further expanding the brand’s retail footprint in India.
