NEWME Debuts in Bhopal, Takes Nationwide Store Count to 31

NEWME has strengthened its offline retail footprint by opening its first store in Bhopal, further accelerating its expansion across India's fast growing fashion market. Located at DB City Mall, the new outlet is the brand's second in Madhya Pradesh and takes its nationwide store count to 31.

The 1,700 sq. ft. store, situated on the second floor of DB City Mall, showcases NEWME's latest fashion collections while offering an immersive shopping experience through smart mirrors and dedicated content creation zones. The launch aligns with the company's omnichannel growth strategy focused on deepening its presence in emerging consumer markets.

According to the company, Bhopal's expanding base of young, fashion conscious shoppers, coupled with the city's growing organised retail ecosystem, made it a strategic choice for expansion. Following its earlier entry into Indore, NEWME views Madhya Pradesh as a key market in its broader retail growth strategy

Speaking on the launch, Sumit Jasoria, Co-founder & CEO, NEWME, said, "Madhya Pradesh has emerged as an important market for us, and after the overwhelming response to our first store in Indore, expanding into Bhopal was a natural next step. The city has a young, aspirational and fashion-conscious consumer base that strongly resonates with NEWME's philosophy of self-expression and trend-led fashion. Opening our first Bhopal store at DB City Mall, the largest shopping centre in Central India, allows us to connect with this vibrant community and bring the NEWME experience closer to our customers. As we continue expanding across the country, our focus remains on creating spaces where Gen Z can discover fashion that reflects their individuality and lifestyle."

Commenting on the association, Sanjay Jain, Business Head of DB CITY Mall, said, "At DB City Mall, we continuously strive to bring the country's most loved and sought-after brands to our shoppers. NEWME has rapidly established itself as a household name among India's young fashion consumers and has redefined how Gen Z shops for fashion. We are delighted to welcome NEWME to DB City Mall and are confident that the brand's immersive retail experience, trend-first collections and community-driven approach will further strengthen our fashion portfolio while offering shoppers in Bhopal an exciting new destination to discover the latest global trends."

Since its launch in 2022, NEWME has built an omnichannel fashion retail business by combining its offline store network with its digital platform and quick commerce offering, NEWME Zip. As part of its next phase of growth, the company aims to expand its retail footprint to 50 stores by the end of 2026.