ANTA Steps into India with Debut Store in Gurgaon, Backed by Brandman Retail

Brandman Retail, an India-focused distributor and retailer of international sports and lifestyle brands, has launched ANTA’s first exclusive brand store in India at AIPL Joy Gallery, Gurgaon. The launch marks ANTA’s official retail debut in the country, bringing its performance-led footwear, apparel and lifestyle offerings to India’s growing community of sports, fitness and athleisure enthusiasts.

The launch was celebrated with an immersive evening centred on sport, movement and contemporary athletic culture. Guests experienced ANTA’s latest performance and lifestyle collections through a curated showcase and ramp walk, alongside interactive experiences including a photo booth, spin-the-wheel, gift vending and a Dead Hang Challenge.

Commenting on the launch, Arun Malhotra, Founder and Managing Director, Brandman Retail, said, “We are proud to introduce ANTA’s first exclusive store in India and bring its globally recognised performance, innovation and design closer to Indian consumers. As India’s sporting and fitness culture continues to evolve, we see significant potential for ANTA in the country. This store marks an important first step in building a strong and meaningful presence for the brand across India.”

Located at AIPL Joy Gallery, the new store offers ANTA’s latest range of footwear, apparel and sportswear in a dedicated retail environment. Designed to reflect the brand’s focus on performance technology, functionality, contemporary design and innovation, the store enables consumers to experience ANTA beyond its products.

The launch comes at a time when India’s sportswear and athleisure market is gaining momentum, driven by rising participation in sports and fitness, greater health consciousness and evolving consumer preferences. With consumers increasingly seeking a balance of technical performance, comfort and contemporary design, the category presents significant opportunities for global sportswear brands.

For Brandman Retail, the Gurgaon store marks the beginning of ANTA’s retail expansion in India and reflects its broader strategy of bringing leading international sports and lifestyle brands closer to Indian consumers. The company aims to build dedicated consumer touchpoints for ANTA while supporting the brand’s long-term ambition to establish a strong and sustained presence in one of the world’s fastest-evolving sportswear markets.