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Every franchisor aspires to run his/her franchise business successfully. But success of a franchise largely depends on the potential and intelligence of the franchisee. A word of caution. A smart franchisee might not bring equally smarter business solutio

If you have the desire to take your franchise business overseas then a franchisor is advised to take a few things into consideration before venturing into the international markets

Married couples are excellent at running their household together and now they can further take this partnership ahead to run a franchise together. Read further to know more about this interesting venture.

Having the honour of addressing the aspiring franchisors and master franchisees at Franchise India 2009 Knowledge Series conference, I was asked to share my views on the importance of building and maintaining franchise relationship.

Franchise fee is one of the main aspects of franchise business. But before paying, you must know the nitty gritty of franchise fee. Read further to know the importance of franchise fee.

In an endeavour to position the foreign brand in India, the master franchisee explores distinctive marketing techniques to reach the heart of the consumers. Let us find out what keeps them on their toes to expand their footprint in India.

Public relations is the most favourable form of communication these days, which if utilised efficiently gives the targeted customer and the media a better understanding of the company and its operations. Read further to know more about the concept.

With the rise of tours and travel destinations, there has been an increasing demand of travelling. Taking a franchise of a travel agency offers an aspirant with immense business opportunities. Read further to know more

The Indian designers are gaining prominence with the rise of preferences of designer wear among the masses. Let us have a look at the franchising prospects in the growing designer wear industry.

Many franchise experts believe that owning a multi-brand franchise is a lucrative way to grow. The acceptance of the concept of multi-brand outlet (MBO) is still at its nascent stage in India. Read on to know more about this not-so-popular but highly ben

These days in franchise marketplace numbers of franchises being offered have increased with the acceptance of franchising by companies. While planning to buy a franchise business as a buyer you need to keep some important points in mind to evaluate a fran

Most entrepreneurs believe taking up a franchise is the fastest route to success as it captivates maximum consumers. This is true but having a niche customer base can be equally profitable. Keen to know more about this.read on

Modern retailing has given way to the newer concepts like discount retailing which have captured the interest of both the consumers and the investors (franchisees). The concept offers some interesting benefits for both. Read further to know more about suc

Social media is the new-age tool in advertising. It is considered as one of the best marketing strategies to establish a new brand or boost the sales of an established brand. Find out more about this unique but popular marketing technique

In buying a second-hand car, one has to go through a series of investigations. With the coming up of organised players, pre-owned car companies are all set to provide the best deal to its consumers.