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ad:tech New Delhi, India's leading marketing and media technology event concluded its opening day with an overwhelming response. The 2022 chapter of ad:tech had over 100 speakers, 36 sessions, 35 sponsors and over 5000 signups.
Creating an environment for synergy between marketing, technology and media, the event left meaningful collaborations in its wake, by influencing 5000+ decision makers at a go. The event rekindled the spirits of the media and marketing industry.
In 2022 ad:tech’s theme is R.I.S.E. The theme encompasses the challenges faced by business and the shift of business into new territories. The acronym when expanded stands for Responsible, Inclusive, Scalable, Experiential, and lays out a foundation for businesses to rapidly adapt the New Normal. Starting from D2C growth and legacy brands moving into E-commerce, right up to customer trend shifts online to cookie less future, the event took on a 360-degree approach towards everything that is shaping the new world of advertising and marketing.
Some of the key sessions on Day 1 were Empowering Brands for R.I.S.E. - Connecting the online and offline world, Creator Economy - How creators are changing the marketing landscape, Road to the Metaverse: Interaction and Immersion, 2022 ‘Drivers of Growth’ Survey Unveiled among others and concluded by The Queen Of Indian Pop, Usha Uthup: A life spent breaking through the noise and her take on the future of Indian music industry.
The Delhi chapter had participations from 80+ unique brands and agencies and participation from brands including Jio ads, Flipkart ads, Airtel ads, Tyroo, Meta (Former Facebook), Sharechat, Spotify, Taboola, affinity and speakers including Dr. R.S. Sharma from National Health Authority Mos Family and Welfare; Siddharth Puri, CEO, Tyroo; Gulshan Verma, CEO Jio Ads; Sandeep Bhushan, Director and Head GMS, Meta; Sankalp Malhotra from Flipkart Ads; Taranjet Kaur, Head Digital Marketing Tata Consumer Products Ltd; Raghavendra Agarwal, CTO & Co-Founder, TorcAi among others.
Jaswant Singh, Country Head, ad:tech said, “Extremely thrilled to have seen an overwhelming response to the 2022 chapter with over 5000 registrations. Its heartening to see that the theme R.I.S.E is truly relevant to the current market sentiments of moving towards a fast adapting and innovating digital marketing world. Marketers are increasingly looking at solutions that are data led and ROI driven and ad:tech continues to their platform of choice for a decade.”
ad:tech New Delhi hosted 80+ companies across its expo floors, and the range of services stretched across various industry segments including, media, marketing, E-commerce, retail, technology services and products, etc. over 26 and 27 April 2022. Some of the key sponsoring partner included DailyHunt, Xapads, Affinity, Xapads, RTB House, Admattic, Alchemy, Yahoo, Exness, GlobaleMedia, Trackier, Valueleaf, JioAds, Spotify. Advertising, Meta, Pokkt, mGid, mFilter, adjust, MobavenueTyroo, etc., and official partners were ARM Worldwide, ad:tech brought together a diverse community of business. Its website is newdelhi.ad-tech.com
The event was organised by the COMEXPOSIUM Group. It is one of the world’s leading event organizers, is involved in more than 170 B2C and B2B events across 11 different sectors, including IT, security, digital, high-tech, food, agriculture, fashion, construction, optics and transport. Comexposium hosts more than 3 million visitors and 45,000 exhibitors around the world. Comexposium operates across 30+ global economic growth zones, such as: Algeria, Argentina, Australia, Belgium, Brazil, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Korea, Monaco, Netherlands, New Zealand, Philippines, Qatar, Russia, Singapore, Spain, Thailand, Turkey, UAE, UK, USA.
