Invest in Patanjali Franchise for Best Revenues

Patanjali Ayurveda Ltd, promoted by yoga guru Baba Ramdev, is one of the fast moving consumer goods companies (FMCG) that has been successful in creating its robust nationwide presence. Through this write-up, we will give an insight about the lucrative business opportunity that the brand offerS.

With the aid of other revenue, Baba Ramdev-led Patanjali Ayurved's overall revenue increased by 23.15% to Rs 9,335.32 crore in 2023–2024. Its operating revenue, which is mostly derived from net sales, decreased 14.25% to Rs 6,460.03 crore for the fiscal year that concluded on March 31, 2024. The growing appeal, promotion and awareness of ayurved products coupled with factors like affordable price points and Indianness in products is boosting sales and ramping up revenues for the brand. It is one of the rare franchise brands which touch the rural as well urban masses with same zest.

The home-grown ayurvedic franchise brand is now giving tough competition to the leading FMCG players like Colgate-Palmolive, Nestle, Dabur and HUL with its wide array of products including toothpaste, shampoo, toothbrush, instant noodles, tea, jam, corn flakes, spices, pulses, Chyawanprash and beauty products. These products put Ramdev’s franchise brand in direct contest with these industry majors.

Related: Patanjali grows beyond expectation and craves for more

Invest in Patanjali Franchise: Opportunity in Store

With an aim to have pan-India expansion, Patanjali will be tapping the franchise model for growing its network. The brand has got a great response from rural and urban areas alike as Patanjali franchise outlets can be seen opening fast. It currently runs more than 47000 retail counters.

“People have given a very good response to our products. Not just as consumers but also as entrepreneurs, they prefer our stores and products. They are going for Patanjali as they are experiencing the benefits of the brand and are getting cured from various ailments and problems. We hope to open 1,000 more centres March,” says Pankaj, Department Head, India, Swadeshi Vibhag. 

Related: Patanjali aims to reach one lakh locations

To open a franchise outlet of Patanjali, one has to invest between about Rs 7-15 lakh and an area of about 300 to 1,000 sq.ft is required. A franchisee can set up the store in rural, semi-rural or urban area as well. The brand has also recently launched 12 mega stores, which are opened in metro cities mainly. 

“We plan to open 100 more mega stores in the near future. It entails an investment of around Rs 50-70 lakh and about 2,000 sq.ft area is required for opening these stores,” he adds. The mega stores are big, modern, convenient and cater to the need of the metro consumers. These centres are going to generate franchise opportunities for interested franchisees.

Related: 10 Low Cost Business Ideas

The Haridwar-based firm has also refurbished its website which is the only online space where the Patanjali products are sold. The brand so far has no plans to tie-up with any e-retailer for sales of its products.

Why Invest in the Patanjali Franchise?

Purchasing a Patanjali franchise can be a wise business decision, particularly if you're interested in India's food and beverage (FMCG) and Ayurvedic health industries. The following explains why many see it as a good opportunity:

High Brand Value

One of India's most well-known domestic brands is Patanjali, which Baba Ramdev and Acharya Balkrishna established. Franchisees have an advantage due to their widespread familiarity and devoted customers, which removes the need for significant marketing expenditures to create brand awareness. Its identity has a close connection to:

• Natural wellness and Ayurveda
• Nationalism and enthusiasm toward Swadeshi
• Trust developed over the years of brand development

Since consumers are already aware of and devoted to the items, this brand power dramatically lowers your expenses associated with acquiring new customers.

Wide Product Range

The wide variety of products offered by a Patanjali franchise is among its most alluring features. The company serves a wide range of customers with more than 2,500 products in areas like food and drink, personal care, Ayurvedic medications, cosmetics, and household necessities. Since customers frequently buy many items during a single visit, this not only improves foot traffic but also raises the average transaction value.

Growing Interest in Herbal and Natural Products

Customers are moving toward natural, chemical-free products these days, particularly in the areas of personal care, wellness, and health. This trend fits Patanjali's organic and ayurvedic image, increasing the company's potential for sales.

Furthermore, Patanjali's products are ideally positioned to satisfy the growing demand for organic, herbal, and chemical-free goods from both Indian and international consumers.

Strong Supply Chain and Support

Patanjali offers its franchise partners strong operational help as well. This include marketing support, staff training, retail layout advice, and consistent product supply. This assistance can be essential for guaranteeing seamless daily operations for new business owners or individuals who are not experienced in retail operations. The franchise also receives indirect assistance from government programs that foster native and Ayurvedic wellness enterprises through the MSME and Ayush programs.

Investment Breakdown

What Are Patanjali's Different Franchise Models?

Patanjali has a number of franchise options that are suited to various business sizes, geographic locations, and customers. Every model has a different function and has different setup and investment requirements. With this flexibility, prospective franchisees can select a model that suits both the demand in their local market and their financial situation.

Patanjali Mega Store

The Patanjali Mega Store is a well-known format that was created for busy urban or commercial settings. These are large-format stores that carry the entire range of Patanjali goods, including food items, FMCG goods, Ayurvedic medications, personal care items, and health supplements. Mega Stores demand a substantial investment, typically between ₹50 and ₹70 lakhs, due to their size and extensive product range. These stores usually occupy at least 2,000 square feet, and they must adhere to the company's strict branding and display standards.

Patanjali Chikitsalay

The Patanjali Chikitsalay is another well-liked model that blends healthcare and retail. These stores serve as Ayurvedic health clinics, frequently employing a vaidya (Ayurvedic doctor) on staff. They also have a retail area where Patanjali medications and wellness items are sold. With a comparatively modest expenditure of between ₹7 and ₹12 lakhs, Chikitsalay models are perfect for semi-urban or residential regions. They usually occupy an area between 750 and 1,000 square feet, and they do best in areas close to medical facilities, residential colonies, or hospitals.

Arogya Kendra

Patanjali provides the Arogya Kendra model for places with smaller populations and less financial resources. These are small stores that specialize on selling personal care and Ayurvedic goods. They still offer a large selection of everyday products, but they do not offer clinic services like Chikitsalay. Arogya Kendras can be established in 300–500 square feet of space and cost roughly ₹5–10 lakhs. This strategy works well in rural and tier-3 towns, where there is a high demand for reasonably priced Ayurvedic products but less complex retail infrastructure.

Wrapping Up

A Patanjali franchise is a great option if you want to leverage on India's expanding organic, Ayurvedic, and wellness markets with a well-known brand. With rising customer demand, it provides the combined benefits of product diversification and brand credibility.