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Yokohama India has further strengthened its retail and service presence in Bengaluru with the onboarding of Madhus Tyre Centre into its premium Yokohama Club Network (YCN). The new outlet is set to serve the city’s growing base of discerning motorists seeking high-performance tyres and professional tyre care solutions.
The addition reflects Yokohama India’s continued focus on enhancing the overall driving and ownership experience by combining globally benchmarked products with advanced service capabilities at the local level. Bengaluru remains a key market for the brand, driven by rising demand for premium passenger vehicles and SUVs.
Madhus Tyre Centre, a long standing associate of Yokohama India, is widely recognised for its strong retail credentials and technical expertise in the region. As part of the Yokohama Club Network, the outlet offers access to Yokohama’s premium tyre portfolio within a modern, customer-centric retail environment. Trained technicians and advanced service technologies enable precise fitment and specialised care tailored to today’s performance-oriented vehicles.
Commenting on the development, Harinder Singh, Managing Director and CEO, Yokohama India, said the partnership reinforces the brand’s commitment to delivering global standards through trusted local partners. He noted that Bengaluru customers place high value on quality, performance and professional service, making the collaboration with Madhus Tyre Centre a strategic step in expanding meaningful customer touchpoints in the city.
Yokohama India continues to position itself at the forefront of tyre innovation for the Indian market, offering a wide portfolio that includes the flagship Advan range, Geolandar tyres for SUVs, eco-focused BluEarth products, S.drive performance tyres and the Earth1 Max range designed specifically for Indian road conditions. The integration of Madhus Tyre Centre into the Yokohama Club Network further enhances the brand’s ability to deliver this product promise through expert service and customer-focused care on the ground.
