Victorinox Deepens Its Commitment to Swiss Watchmaking in the Indian Market

From the Swiss Jura to the dynamic Indian market, Victorinox steps into 2026 with a transformative chapter that redefines its watch business—from an accessory line to a mark of horological authority. Backed by over 140 years of heritage rooted in preparedness, precision, and Swiss craftsmanship, the brand is now decisively positioning itself as a serious player in Swiss watchmaking in India.

At the heart of this transformation is the Victorinox Watch Competence Centre in Delémont, Switzerland. Since 2016, the entire discipline of watchmaking has been aligned under one roof at the 17,800-square-metre facility in the Swiss Jura. Over two hundred Swiss specialists design, prototype, manufacture, assemble and test every Victorinox watch in-house — from bezels and cases to movement integration and final assembly. Each timepiece undergoes a meticulous multi-stage process that can take up to two years and exceeds legal Swiss-Made standards. Sustainability is integrated into the facility, with 2,750 square metres of solar panels generating 500,000 kWh of clean energy annually.

For Indian consumers, this means every Victorinox watch is Swiss-crafted, Swiss-controlled and Swiss-tested. Marking this shift, Victorinox India launches its new campaign, “Spend Your Time Wisely”, placing horological excellence at the forefront. Under the leadership of Debraj Sengupta, Managing Director – Sales & Marketing, and Avirup Mukhopadhyay, Head of Marketing, the brand is positioning watches as the emotional and technical core of its future in India.

The 2026 portfolio showcases Swiss engineering and modern ambition. The Air Pro GMT Automatic tracks up to three time zones with precision. Concept One arrives in automatic and solar-powered versions, with solar models delivering up to 8 months of autonomy without light and automatic models offering a 68-hour power reserve. The Dive Pro Collection carries full ISO 6425 diver certification with 300-metre water resistance, anti-magnetic protection and shock resistance. Square One introduces a bold square case with automatic movement. Renewed versions of Maverick and I.N.O.X. Elegant bring bolder aesthetics and refined sophistication, reflecting India’s resilience and expressive elegance.

As Victorinox steps confidently into 2026, its message is clear: it is prepared not just for time — but to lead it.