Victoria’s Secret Enters New Era with Triptii Dimri as Indian Brand Ambassador

Victoria’s Secret has named Triptii Dimri as its first Indian brand ambassador, marking a significant milestone in the brand’s localisation strategy in the country. Known for its portfolio spanning lingerie, women’s apparel, beauty products, and fragrances, the move underscores its intent to deepen its connection with Indian consumers.

Coinciding with the announcement, the brand has released a teaser for its upcoming Summer Signature campaign in the form of a digital film. Focused on themes of confidence, comfort, and self-expression, the campaign reflects Victoria’s Secret’s evolving brand narrative. The film introduces Dimri as the face of the brand in India, signalling a shift towards more locally resonant storytelling.

The rollout will continue to scale over the coming weeks as part of Victoria’s Secret Summer Signature campaign in India.

Speaking on the announcement, Abhishek Bajpai, CEO, Apparel Group India, said: “India continues to be a high-growth and strategically important market for Victoria’s Secret. Triptii Dimri represents a new generation of consumers who value confidence, individuality, and global fashion sensibilities.”

Speaking on the partnership, Triptii Dimri shared, “I’m excited to partner with Victoria’s Secret, a brand that celebrates individuality and empowers women to feel confident in their own skin. The Signature CoolBra and Summer Signature collections are all about comfort and ease, and that really resonates with me.”

Victoria’s Secret has been steadily reshaping its global positioning to embrace a more inclusive, individual-centric approach. Its India campaign aligns with this shift, reinforcing the brand’s emphasis on culturally relevant and locally resonant communication.