The Sleep Company names ex-Eternal finance leader Hemal Jain as chief financial officer

Mumbai-based direct-to-consumer startup The Sleep Company has appointed Hemal Jain as its new chief financial officer, strengthening its leadership team as it scales operations.

Jain joins the company with more than two decades of experience across FMCG, food tech, quick commerce, and B2B businesses. Most recently, she served as the global head of finance and CFO of Hyperpure, the B2B grocery supply arm of Eternal, before stepping down in December 2024 to pursue new opportunities.

In a LinkedIn post announcing the appointment, The Sleep Company highlighted Jain’s track record of working closely with founders and senior leadership, managing large teams, and guiding companies from high cash burn phases toward sustainable profitability. Her previous stints include roles at Hindustan Unilever and advisory work with startups, in addition to her time at Eternal, where she was part of the senior team involved in the company’s July 2021 IPO.

Following her exit from Eternal, Jain briefly took on the CFO role at electric ride-hailing startup BluSmart for about three months. BluSmart is currently undergoing insolvency proceedings.

Founded in 2019 by Harshil and Priyanka Salot, The Sleep Company sells mattresses, pillows, bedding, office chairs, recliners, sofas, and other home and office comfort products. The company reported revenue of Rs 320 crore in FY24, along with a net loss of Rs 58.7 crore, according to Tracxn data, and has previously stated that it is operating at an annualised revenue run rate of Rs 750 crore.

The Sleep Company last raised Rs 480 crore in August 2025 through a mix of primary and secondary funding from ChrysCapital and 360 One Asset.