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TechnoSport, India’s fastest-growing activewear brand, has announced its launch on Slikk, the ultra-fast fashion app built exclusively for Gen Z and young millennials. Having recently raised $3.2 million in seed funding, led by Lightspeed and other investors, and deliveries in just 60 minutes, Slikk has quickly emerged as a popular platform for youth who expect speed, trend relevance, and excitement in every shopping experience. This partnership marks a strategic milestone for TechnoSport as it focuses on expanding its presence among India's most influential and rapidly evolving consumer segment.
TechnoSport’s debut on Slikk will enable the brand to deliver across 80+ pincodes. This partnership will allow the brand to build stronger visibility among young urban shoppers whose fashion choices are impulsive, fast-changing, and tied closely to fitness needs, lifestyle aspirations, and everyday expression.
TechnoSport debuts with 150+ high-performance styles, at an average price of ₹450, bringing together accessibility, function, and youth-focused design. This presence on Slikk enables TechnoSport to meet young consumers at their pace, on their platforms, and in moments of instant need, from a sudden workout plan to a spontaneous sports session or a quick style refresh.
Activewear continues to be one of the strongest-performing categories on Slikk, driven by Gen Z and millennial consumers who increasingly view fitness-led fashion as an everyday essential rather than a niche purchase. The platform has seen a 30X growth in items sold YoY, underscoring the growing demand for performance wear that blends comfort, functionality, and trend-forward design, often driven by impulse needs such as spontaneous workouts, sports plans, or lifestyle-led wardrobe refreshes.
TechnoSport has already witnessed strong traction across Q-commerce platforms with ~60% volume growth over the past six months. With hyperlocal commerce emerging as a strategic growth engine, overall Q-commerce is projected to contribute ~20% of TechnoSport’s revenue in the coming years.
Speaking on the partnership, Puspen Maity, CEO, TechnoSport, said, “Launching TechnoSport on Slikk is a strategic step towards serving India’s most dynamic and trend-conscious consumers, Gen Z and young millennials. Their preferences evolve rapidly, and their shopping behaviour is shaped by instant needs, lifestyle aspirations, and a desire for self-expression. Slikk’s 60-minute delivery helps us bridge that intent-action gap, enabling young shoppers to access high-performance activewear exactly when they want it. This partnership is not just about speed, it’s about relevance, connection, and meeting the youth where they are.”
TechnoSport is one of India’s fastest-growing performance wear brands, delivering high-quality and affordable activewear designed for the everyday Indian. Founded in 2007, the company has grown into a formidable player in the Indian activewear market with a state-of-the-art manufacturing facility in Tiruppur, Tamil Nadu. Backed by deep expertise in textile innovation and a mission to empower movement for all, TechnoSport is expanding rapidly with 29+ exclusive brand outlets and a diversified presence across categories and markets.
