Solitario Diamonds Expands Retail Footprint with Kanpur Store

Diamond jewellery brand Solitario Diamonds has expanded its retail presence with the opening of a new store in Kanpur, marking its entry into the city.

The new outlet has been launched in partnership with franchise owners Ashok and Rakchama Tewari. The Tewaris are associated with Tewari Sweets and also operate OP Jewels, a jewellery brand known for its craftsmanship and exhibition pieces.

The Kanpur launch is aligned with Solitario Diamonds CEO Ricky Vasandani’s vision of making diamonds more accessible to consumers by taking them beyond traditional jewellery retail.

Actor Dr Vivek Anand Oberoi attended the inauguration, which marked the brand’s entry into the Kanpur market.

Through the new store, Solitario Diamonds aims to bring its diamond jewellery collection closer to consumers in Kanpur while building its retail presence through franchise partnerships.