Taneira Eyes Profitability in 2–3 Years, Targets 30% Festive Season Growth

Taneira, the ethnic wear brand from Tata Group’s Titan Company, expects to break even within the next two to three years and is forecasting a robust 30% growth in sales during the upcoming festive season, driven by strong consumer demand, according to CEO Ambuj Narayan.

Founded in 2017, Taneira has been steadily expanding its retail presence across India, now operating 80 stores in 40 cities. The brand plans to open 15 to 20 new stores annually, with an investment of approximately ₹3 crore per store. The expansion strategy is focused primarily on metro and Tier-1 cities, with gradual plans to enter Tier-2 markets.

“We are strengthening our footprint in key urban markets before we look at smaller towns,” said Narayan in an interview. “We have built a strong omni-channel presence, including online, and continue to identify potential locations for future stores.”

While Taneira currently contributes less than 1% to Titan’s total revenue of ₹57,339 crore (FY25), the brand has been growing rapidly, clocking a compound annual growth rate (CAGR) of around 65% over the last three years. Narayan is optimistic that this momentum will help the brand achieve profitability in the near term.

The saree segment remains Taneira’s core business, contributing about 85% of total sales, while the rest comes from ready-to-wear offerings. The company is actively targeting younger consumers through affordable, fashion-forward collections in its ready-to-wear range.

“Our ready-to-wear line is designed for the younger demographic, and we’ve seen a good response with the new collections we’ve introduced at accessible price points,” Narayan added.

Taneira has also built a scalable supply chain, collaborating with over 300 vendors and supporting more than 12,000 artisans across the country. It has introduced EMI-based purchase options to cater to high-value purchases, particularly around weddings and festive occasions.

Online sales currently contribute 6–8% of Taneira’s revenue, a number the company expects to push into double digits by the end of the year. While there are no immediate plans for physical overseas expansion, the brand is already catering to international customers through its e-commerce platform, taneria.com.

Addressing concerns around tax changes, Narayan stated that any Goods and Services Tax (GST) benefits would be passed on to customers. “Wherever possible, we are looking to absorb costs rather than increase prices,” he said.

Source: PTI