IRTH Makes Northeast Debut with First Exclusive Brand Outlet in Guwahati

Marking its entry into Northeast India, IRTH, Titan’s new-age handbag and accessories brand, has opened a store at City Center Mall, Guwahati. The outlet is the brand’s first exclusive brand outlet (EBO) in the region and features a contemporary range of stylish and functional handbags designed for modern women, spanning versatile everyday styles and statement pieces.

‘‘This launch marks another significant addition to Guwahati's evolving retail landscape. It reinforces City Center Mall’s commitment to bringing exciting national brands and fresh retail concepts to consumers across Northeast India. Congratulations to the entire IRTH and Titan team on this milestone. Wishing the brand tremendous success in Guwahati and the Northeast market.’’ says Gaurav Palliwal, Head of Leasing and Operations, Brahmaputra Infrastructure Limited.

Located in Guwahati, Assam, City Centre Shopping Mall is owned, developed and operated by Brahmaputra Infrastructure Limited (BIL).

IRTH is a premium women’s handbag and accessories brand from the House of Titan, a Tata Group enterprise. The brand has built a presence through exclusive brand outlets, select multi-brand stores and leading lifestyle shopping centres, alongside its official website and e-commerce platform.