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Soch, India’s leading evening and occasion wear brand, has announced the appointment of Srikrishna as its Chief Operating Officer (COO). The appointment comes at a pivotal moment as Soch scales its national store network while taking its early steps into international markets. The company has chosen to anchor this next phase of expansion with a leader who already understands its DNA.
Srikrishna is a seasoned retail leader with over 20 years of experience in scaling multi-format retail businesses across India. He has a proven track record in P&L ownership, business turnaround, margin expansion, and building high-performance teams. Over the course of his career, he has progressed from an Area Manager to organizational leadership roles, driving expansion, profitability improvement, process transformation, and customer experience excellence.
After his first stint at Soch, Srikrishna became Head of Retail Operations at Craftsvilla, where he led omnichannel strategy across the brand's digital and physical touchpoints. Most recently, he served as CEO of Stanley Lifestyles from 2024 to early 2026, overseeing premium retail strategy and enterprise P&L management. His broader career spans senior leadership roles at Style Spa Furniture Ltd, Axiom Telecom, and Future Group, where he built his fluency in high-volume, multi-state retail execution.
As COO, Srikrishna will oversee end-to-end retail operations, supply chain, and the operational framework for Soch's international expansion. This remit draws on every chapter of his career so far.
Speaking on the appointment, Vinay Chatlani, Co-Founder and CEO, Soch Apparels, said:
"Srikrishna understands Soch at a structural level—from store economics to network design. As we enter a more complex phase of growth, with expanded store formats, deeper market penetration, and sharper global ambitions, we need leadership that brings strong business understanding along with evolved retail judgement. His experience over the last few years in managing scale, premium positioning, and P&L accountability adds immediate strength to our operating framework. We are excited for the next phase of growth at Soch with him leading operations.
On his appointment, Srikrishna , COO, Soch Apparels, said:
"Soch has always been a brand with a strong sense of purpose—making ethnic fashion accessible, aspirational, and relevant for the modern Indian woman. Returning to the brand at this pivotal moment is both exciting and meaningful for me. I look forward to contributing to the journey of building Soch into a globally recognised Indian fashion brand. My focus will be on strengthening profitability, enhancing brand value, elevating the customer experience, driving store productivity, and ensuring seamless expansion both domestically and internationally, while maintaining operational excellence at every level. The opportunity ahead is to further build Soch into a globally recognised Indian fashion brand while staying true to the design heritage and customer trust that have defined the brand over the past two decades.
Soch has had a retail presence in the country for nearly 21 years, and the brand has 175 stores across 60 + cities in the country, as well as a strong online retail presence.
