Smytten Expands Offline Footprint to 14 Stores with Four New Launches Across North India

Smytten has strengthened its offline retail presence with the opening of four new stores across Dehradun, Solan, Noida and Chandigarh, taking its total store count to 14.

The new stores are located at Mall of Dehradun in Dehradun, G Square in Solan, Bhutani (formerly Logix) Mall in Noida, and Mohali Walk in Chandigarh. The latest expansion also marks Smytten’s entry into two new states, further broadening its physical retail footprint.

Through its offline format, Smytten aims to create a discovery-led retail experience where consumers can explore and try new brands while enabling brands to reach new audiences and gain valuable consumer insights.

The company views its offline expansion as more than a store growth strategy, positioning its physical network as a platform connecting consumer discovery with brand growth and insights.

With 14 stores now operational, Smytten is looking to further scale its offline presence and strengthen its connection with consumers across emerging and established markets.