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In a strategic move to deepen its presence in the premium home appliances segment, Reliance Retail has announced the acquisition of Kelvinator, a globally recognized consumer durables brand with over a century of heritage.
The acquisition brings a trusted international name into Reliance Retail’s expanding portfolio, aligning with the company’s vision to offer high-quality, globally benchmarked products to Indian consumers at scale.
Isha M Ambani, Executive Director of Reliance Retail Ventures Ltd (RRVL), described the acquisition as a significant step forward for the company’s consumer durables strategy, “The acquisition of Kelvinator marks a pivotal moment, enabling us to significantly broaden our offering of trusted global innovations to Indian consumers. This is powerfully supported by our unmatched scale, comprehensive service capabilities, and market-leading distribution network.”
Kelvinator, known for pioneering electric refrigeration, has had a strong presence and brand recall in Indian households since the 1970s and 80s. With its famous tagline “The Coolest One”, the brand became synonymous with performance, reliability, and durability—qualities that continue to resonate with consumers.
Through this acquisition, Reliance Retail aims to integrate Kelvinator’s legacy and consumer trust into its robust retail and distribution ecosystem. The company stated that this integration will support category growth, enhance customer engagement, and unlock long-term value in the fast-growing consumer durables market.
The move also reflects Reliance Retail’s broader ambition to deliver global-standard products and services across Indian homes, supported by its scale and reach. With over 19,000 omni-channel stores and a New Commerce initiative that connects over 3 million merchants nationwide, Reliance Retail is positioned to drive both accessibility and penetration for the Kelvinator brand.
For the financial year ended March 31, 2025, Reliance Retail reported a consolidated turnover of ₹3,30,870 crore and an EBITDA of ₹25,053 crore, underscoring the company’s strong financial foundation and operational scale.
The addition of Kelvinator is expected to enhance Reliance Retail’s capabilities in the consumer durables category, aligning with its strategy of bringing premium international brands into Indian homes while accelerating market expansion.
