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PAUL has expanded its India footprint with the launch of a new outlet at Unity One Elegante Mall. This opening marks the brand’s 14th store in the country and its fifth in the Delhi NCR region, while also signalling its debut in North West Delhi as part of a broader urban growth strategy.
The addition further strengthens PAUL’s presence across major metro markets such as Delhi NCR, Mumbai, Pune, Bengaluru, and Hyderabad. The Pitampura launch underscores the brand’s continued focus on high-footfall retail hubs and catchment areas witnessing growing demand for premium casual dining experiences.
With a presence spanning 57 countries, PAUL is built around artisanal baking traditions and a classic French café-style dining experience. The Pitampura outlet follows this global format, offering both dine-in and takeaway options, with a focus on all-day occasions such as breakfast, brunch, and casual meetings. Designed to mirror a European café ambience, the space aligns with the brand’s international identity while adapting to local preferences for experiential dining.
The menu at the new outlet blends signature French classics with globally adapted selections. Highlights include croque monsieur, quiche Lorraine, savoury crêpes, canelés, along with an assortment of breads, viennoiseries, tarts, and pastries. Complementing these are extended offerings such as pizzas, tartines, pastas, risottos, salads, bowls, and sandwiches, reflecting a broader menu strategy aimed at catering to diverse urban tastes.
PAUL maintains a clean-label philosophy, with its products positioned as free from palm oil, artificial colours, and additives. Ingredient sourcing is handled through a combination of domestic and international suppliers, in line with the brand’s established quality standards.
“Rooted in France and shaped over 137 years, PAUL embodies the French art de vivre through time-honoured craftsmanship and authenticity. Today, with a presence across 57 countries, this new opening further strengthens our journey in India,” said David Yang, Chief Executive Officer, PAUL APAC.
Vaibhav Kaushish, Chief Operating Officer, PAUL India, added, “We are delighted to open our newest outlet at Unity One Elegante Mall, Pitampura, marking our 14th store in India and fifth in Delhi NCR. As our first outlet in North West Delhi, this opening represents an important milestone in our continued expansion. Guided by our philosophy of Eat Well Live Well, we remain committed to using the finest ingredients and look forward to bringing the joy of French culinary excellence closer to our guests.”
The Pitampura opening reflects PAUL’s continued focus on localisation, blending its global brand identity with a targeted expansion approach in the Indian market. It also points to the rising momentum of premium café formats within organised retail, as consumer preferences increasingly shift toward high-quality, experience-driven dining.
