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India’s retail sector has witnessed its most successful festive season ever, with total trade between Navratri and Diwali touching an unprecedented ₹5.4 lakh crore in goods and an additional ₹65,000 crore in services, according to a nationwide survey by the Confederation of All India Traders (CAIT).
The figures mark a 25 percent jump in overall turnover compared to the same period last year, signaling robust consumer confidence and a strong revival in discretionary spending. The CAIT survey, which covered major markets across metros and Tier-II and Tier-III cities, found that nearly 72 percent of traders reported higher sales volumes this festive season.
The surge has been largely attributed to the reduction in Goods and Services Tax (GST) rates across several key consumer and retail segments. Categories such as confectionery, home décor, footwear, ready-made garments, consumer durables, and daily-use items saw a notable rise in demand as lower GST slabs improved price competitiveness.
“Lower GST rates have directly translated into better affordability for consumers and higher turnover for traders. This festive season has brought a renewed sense of optimism within India’s retail community,” CAIT said in a statement.
Retailers also reported that strong demand was driven by a combination of factors — including attractive discounts, stable inflation, and increased consumer spending power. The expansion of digital payment options and e-commerce participation further amplified sales, though traditional brick-and-mortar outlets remained the key contributors to total turnover.
Market analysts view this record-breaking season as a sign of resilience in India’s domestic consumption story. With festive sales setting new benchmarks, traders are hopeful that the momentum will continue through the wedding and year-end shopping periods.
The CAIT survey concludes that India’s retail landscape is entering a phase of sustained growth, buoyed by favorable tax reforms, rising consumer sentiment, and an expanding middle class eager to spend.
