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Global sportswear brand New Balance has expanded its retail presence in Chennai with the opening of a new store at Express Avenue Mall, marking its second outlet in the city. The store, located on the first floor of Express Avenue Mall, is part of New Balance’s broader India expansion strategy and reflects the brand’s focus on performance-led and lifestyle-driven retail experiences.
Radeshwer Davar, Country Manager, New Balance India, said, “The response to New Balance in India over the past couple of years has been extremely encouraging. We’ve increased our retail footprint in the last 2 years and are on track to accelerate that growth further in 2026. Southern India has been a key driver of this momentum, with our presence in the region doubling in the last 6 months. Chennai continues to stand out for its deep appreciation of quality, performance, and design, and our new store at Express Avenue allows us to offer a more elevated, community-driven experience to the people of Chennai.”
As part of the launch, New Balance hosted a community run at Express Avenue Mall, bringing together over 100 runners from across the city. Participants also experienced the brand’s recently launched 1080 v15 footwear.
Actress Malavika Mohanan, who attended the store opening, said: “It’s always special to be back home in a city that carries such incredible energy. New Balance represents individuality and movement in a very authentic way - staying true to its identity while blending sport and culture seamlessly. I’ve been a huge fan of the brand and seeing that philosophy come alive in this new store at Express Avenue makes the launch especially meaningful.”
The Chennai expansion follows New Balance’s recent increase in its retail footprint across India, with Southern India emerging as a key growth region for the brand.
Headquartered in Boston, New Balance operates globally across footwear and apparel, with manufacturing facilities in the US and the UK, and reported worldwide sales of $7.8 billion in 2024.
