Miniso Launches Its First and Largest Flagship Store in India in New Delhi

Global lifestyle retailer Miniso has officially launched its largest store in India at Pacific Mall, Tagore Garden, New Delhi. This new outlet marks a key milestone for the brand, as it also serves as Miniso’s first flagship store in the country — reinforcing its ongoing expansion strategy within one of its fastest-growing markets.

Announcing the launch, Charmaine Chan, Vice General Manager, Miniso India, stated, “We’ve recently opened our first flagship store in India, making it India’s biggest store, at Pacific Mall, Tagore Garden.”

The flagship store offers an enhanced retail experience, showcasing an extensive range of lifestyle products across categories such as home décor, stationery, personal care, toys, and fashion accessories — all in line with Miniso’s commitment to affordable, design-driven products with a minimalist aesthetic.

To commemorate the launch, celebrity guest Avneet Kaur joined the event for the ribbon-cutting ceremony. The opening drew strong footfall from customers and fans who participated in engaging IP-themed games, product showcases, and interactive activities, creating a festive and immersive shopping experience.

The store also highlights Miniso’s strategic collaborations with globally renowned entertainment brands, including Disney, Sanrio, Barbie, and Warner Bros. (Harry Potter). The space features dedicated sections for each IP, offering a wide variety of merchandise — from Stitch plush toys and Harry Potter stationery to Sanrio-inspired beauty products and Barbie-branded lifestyle accessories — making the flagship a compelling destination for fans and collectors.

Founded in 2013 in China by entrepreneur Ye Guofu, Miniso has grown into a global retail brand, operating over 4,200 stores across more than 80 countries, including the United States, United Kingdom, Australia, and India. Since entering the Indian market in 2017, Miniso has steadily expanded its footprint across major cities through a mix of high street locations and shopping malls.

The opening of the flagship store in New Delhi reflects Miniso’s continued investment in India’s retail sector and its commitment to delivering elevated in-store experiences that resonate with Indian consumers.