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Loom Crafts, a premium outdoor furniture brand, has launched its exclusive store in Edapally, marking its formal entry into South India and a key milestone in its pan-India expansion strategy.
Kerala, known for its strong tourism economy and growing premium residential and lifestyle real estate, presents a strategic market for outdoor living solutions. The state hosts a high concentration of luxury resorts, boutique hotels, cafés, wellness retreats, premium villas, and gated communities—where outdoor spaces play a central role in experience, branding, and value creation.
Loom Crafts’ Kerala store is designed to introduce globally benchmarked, climate-engineered outdoor furniture to the regional market. The new outlet features over 800 design options, reflecting the brand’s standards of craftsmanship, comfort, and durability, and catering to a diverse clientele—from hospitality developers and architects to premium homeowners across varying project scales and budgets.
More importantly, the Kerala store serves as a strategic southern anchor for Loom Crafts’ operations. Beyond retail, it functions as a regional hub for consultation, customisation, logistics, and after-sales service, allowing the brand to respond faster to project timelines and expand efficiently into neighbouring markets of South Indian states.
Rahul Jindal, Director, Loom Crafts, shares, “Launching our Kerala store is not just a retail expansion—it is a strategic investment in South India. Kerala gives us visibility, strong hospitality linkages, and a design-aware audience, making it the ideal gateway for our southern growth.”
South India is set to play a key role in Loom Crafts’ future growth, driven by rising tourism, increasing demand for premium housing, and a growing preference for lifestyle-led outdoor spaces. The brand’s expansion strategy, extending beyond metros into Tier-2 and Tier-3 cities, aligns with its long-term vision of becoming India’s most accessible and leading outdoor furniture brand.
