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Limelight Lab Grown Diamonds has expanded its South India presence with the launch of a new exclusive store in Coimbatore, marking another milestone in the brand’s rapid national expansion.
The store was inaugurated by Karam Chawla, Director, Limelight Lab Grown Diamonds, along with Harsha Vardhan, Regional Partner, and members of the company’s leadership team. Located at a prominent retail destination in the city, the outlet showcases Limelight’s CVD-studded diamond jewellery range, including solitaires, necklaces, earrings, bracelets, and everyday wear collections.
Designed in the brand’s contemporary and standardised retail format, the Coimbatore store highlights Limelight’s focus on innovation, design, and conscious luxury. To celebrate the launch, the brand is offering limited-period benefits, including 15 per cent off on diamond value, 15 per cent off on making charges, and a complimentary gold coin on purchases above ₹1 lakh.
Commenting on the expansion, Pooja Madhavan, Founder & Managing Director, Limelight Lab Grown Diamonds, said the opening reflects the growing acceptance of lab grown diamonds among Indian consumers. She noted that crossing 50 exclusive brand stores is a significant milestone for the company and added that Coimbatore’s design-conscious and discerning customer base aligns well with the brand’s focus on sustainable and innovative luxury.
Karam Chawla, Director, Limelight Lab Grown Diamonds, highlighted South India’s strong affinity for premium and purpose-driven jewellery, adding that the Coimbatore store will play a key role in strengthening the brand’s southern network and addressing evolving consumer preferences.
Harsha Vardhan, Regional Partner, Limelight Lab Grown Diamonds, said the launch represents an important step in building a trusted destination for both first-time lab grown diamond buyers and customers seeking modern, everyday jewellery.
With this opening, Limelight has crossed 50 exclusive brand stores and over 40 shop-in-shops across more than 45 cities in India. The Coimbatore launch is part of the company’s broader strategy to deepen its retail footprint in high-potential markets as it continues to scale its lab grown diamond jewellery business nationwide.
