The newly raised capital will be deployed to bolster its multi-brand food and beverage platform and accelerate expansion across India. As part of the deal, Playbook Partners will acquire a 5% stake in Subway India’s parent company, valuing the business at approximately Rs 2,600–2,800 crore.
The investment follows Subway India’s recent achievement of surpassing the 1,000-store mark. Over the past three years, the brand has expanded steadily, opening nearly two new outlets every week on average.
EverBrands operates Subway in India through Culinary Brands India Private Limited and also manages Lavazza Coffee, F&H Coffee, and distributes Dilmah Tea in India through Fresh and Honest Café Private Limited.
EverBrands operates across quick service restaurants and café formats, targeting urban consumers.
Founded by former Reliance Jio executive Vikas Choudhury, Playbook Partners focuses on investing in mid-market businesses leveraging technology-enabled growth. The firm was launched by former Reliance Jio executive Vikas Choudhury and invests in scalable businesses across sectors.
This marks Playbook Partners’ third investment in India following the first close of its $250 million fund.