272
/ 2
Min Read
Expanding its presence in the premium quick commerce space, Culture Circle has introduced CCNow, a same-day delivery service for luxury sneakers, streetwear, fashion, and lifestyle products across 165+ pincodes in Delhi NCR.
The service is slated to expand to Hyderabad and Pune later this month, marking the next phase of its rollout strategy.
CCNow will cover the platform’s entire catalogue, including sneakers, apparel, watches, bags, perfumes, accessories, and collectibles from leading global brands such as Nike, Jordan, Louis Vuitton, Gucci, Prada, Dior, Rolex, and Hermès. Eligible orders placed through the platform will now be delivered on the same day.
The initiative is supported by Culture Circle’s warehouse and flagship mall store in Delhi, while last-mile delivery operations are being managed by logistics partner Zippee.
The launch aligns with the growing shift in India’s quick commerce ecosystem, which is increasingly extending beyond groceries and essentials into premium retail categories that traditionally involved longer delivery timelines.
“Indian consumers don't want some things faster. They want everything faster. That shift is permanent, and premium has been the last category to catch up,” said Ackshay Jain, Founder of Culture Circle. “Over the last few months, we've put the operational backbone in place: our own fulfilment infrastructure, CheckCheck verified authentication, and the right last-mile partner, so that speed and trust travel together. CCNow is the start of a much larger thesis: that luxury in India should be as immediate as it is aspirational.”
Moving beyond restricted quick-commerce inventories, CCNow will be available across ’s entire product range, covering sneakers, streetwear, luxury fashion, watches, fragrances, lifestyle accessories, and collectibles.
The company has stated that the new service will maintain its existing pricing framework and authentication protocols, including real-time global price benchmarking and verification through CheckCheck. At present, the platform offers a catalogue of over 60,000 SKUs across multiple categories.
