Crossword Reopens Jaipur Flagship Store with a Stylish Makeover and In-Store Japanese Restaurant

Crossword Bookstores has reopened its iconic Jaipur flagship store with a fresh new identity and an exciting culinary twist. The beloved book retailer has transformed the space into a unique cultural destination by introducing Bento B, an all-vegetarian Japanese restaurant, creating a seamless blend of literature and cuisine under one roof.

The redesigned store pays tribute to Jaipur’s architectural heritage, incorporating traditional motifs and wall patterns into a contemporary setting. Visitors can now explore shelves lined with global bestsellers, regional classics, and a curated collection of Japanese literature, while enjoying bento boxes, ramen bowls, donburis, sushi, and traditional Japanese sweets.

“This collaboration marks an exciting new chapter for Crossword,” said Aakash Gupta, CEO of Crossword Bookstores. “With Bento B, we’re not just offering books and food — we’re creating a space where culture, stories, and people come together. It’s about rediscovering the joy of slowing down.”

The store’s new layout features cozy reading nooks, ambient lighting, and inviting seating areas that encourage browsing, lingering, and conversation. It’s also envisioned as a vibrant community hub, designed to host events, discussions, and creative collaborations.

Amit Gupta, Founder of Bento B, highlighted the synergy between the two brands: “Jaipur is a city that loves stories and vegetarian food — this partnership brings both together in a fresh, engaging way. Whether you're flipping through manga with a matcha latte or discovering a new author over a bento meal, this space is a tribute to curiosity and culture.”

The Jaipur relaunch is part of Crossword’s broader growth strategy, which includes its recent international expansion to Dubai. As the brand evolves, it continues to position its stores as more than just retail spaces — but as places of connection, creativity, and cultural exploration.