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As global footwear and lifestyle brand Converse strengthens its retail footprint across India, it has marked its brick-and-mortar debut in Kolkata in collaboration with Bhaane Group.
Situated at South City Mall in Jadavpur, the new Converse store caters to both men and women. Designed with an open façade framed by two digital screens, the right side of the outlet showcases its iconic high-tops and sneakers, while the left features a curated range of apparel and accessories.
Alongside timeless classics such as the Chuck Taylor All Star and Chuck 70, the store also offers newer launches including the Chuck Taylor Lo, All Star Classic Suede, and Omega Trainers, among others.
Converse states that the brand has consistently stood at the crossroads of personal identity and creative expression. It believes these values resonate strongly in a city where style is shaped by lived experiences of art, music, community, and culture rather than passing trends. The new store, it adds, represents more than just retail expansion—it reflects a confluence of shared sensibilities. The brand views Kolkata as an important creative hub, home to a young audience that expresses itself boldly and authentically through fashion, music, and street culture.
Founded over 115 years ago in Massachusetts, US, Converse has built a legacy rooted in sport and street culture. Since 2003, the brand has operated under Nike Inc., joining a portfolio that includes Nike, Jordan Brand, and RTFKT Studios.
