Clog London Plans Nationwide Growth with 100 Exclusive Outlets by 2030, Combining Franchise and Owned Stores

Noida-based footwear brand Clog London has laid out aggressive retail expansion plans as it prepares to scale beyond its e-commerce-led beginnings. Founded in 2018, the brand is now in the process of strengthening its offline presence with seven franchise stores already signed and set to open soon, while also targeting 100 exclusive stores across India by 2030. The rollout will follow a hybrid model, comprising both company-owned and franchise-operated outlets.

Confirming the development, Gopal Rathor, Founder of Clog London, said, “Our vision is to make premium, stylish, and comfortable footwear accessible to consumers across India. The upcoming stores reflect the trust customers have shown in the brand. Our expansion will combine company-owned and franchise stores to ensure both scalability and consistency in experience.”

Clog London first built a strong digital footprint through its own website and platforms including Myntra, Ajio, Flipkart, and Nykaa, before opening its debut exclusive offline store in Jhansi, Uttar Pradesh. The brand’s expansion strategy will now prioritize Tier I and Tier II cities, focusing on areas with strong demand for contemporary yet affordable footwear.

Known for its modern design approach, emphasis on comfort, and value-driven pricing, Clog London offers a wide selection of men’s and women’s footwear, including sneakers, boots, loafers, sandals, and heels. Its customer base, initially built online, has shown notable repeat engagement, reinforcing the brand’s positioning in the fast-growing homegrown footwear segment.

As India’s footwear market continues shifting toward branded and design-forward products, Clog London’s offline push marks a significant milestone in its growth journey. The brand aims to enhance accessibility and consumer touchpoints, positioning itself to become a leading name in India’s lifestyle and footwear retail space.