UAE’s MOISHI Enters India with CK Israni Group, Launches Mochi Ice Cream

CK Israni Group has introduced a new dessert venture, MOISHI, as part of its strategy to expand its lifestyle portfolio. The brand is recognised as one of the UAE’s celebrated names in Japanese confectionery, marking a distinctive addition to the Group’s growing offerings.

MOISHI represents a unique confluence of Japanese craftsmanship, Lebanese heritage, and Dubai’s innovative spirit, brought to life through its handcrafted mochi ice cream, a centuries-old Japanese delicacy thoughtfully reinterpreted for today’s global palate. The brand combines premium ingredients sourced directly from Japan with carefully selected local elements, creating a harmonious blend of authenticity and contemporary flair.

Commenting on the launch, Chandni Nath Israni, Co-Founder of CK Israni Group, says, “India’s lifestyle and F&B sector is at an inflection point. Over the past decade, we have seen a decisive shift in consumer behaviour. Urban audiences are more travelled, more informed and far more receptive to globally benchmarked formats."

She further says, "The market is no longer just experimenting with international concepts, it is ready to institutionalise them. MOISHI allows us to enter India with a proven category leader and build the premium mochi ice cream segment in a structured, scalable manner. This is not about following a trend. It is about recognising a ripe market opportunity and moving early with conviction.”