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Charles & Keith has announced the launch of its new sixth-generation concept store at Unity One, Elegante Mall. Spanning 103 square metres, the new outlet marks the brand’s 24th store nationwide and its seventh presence in the Delhi-NCR region.
Defined by clean lines, soft curves, and a calming neutral palette, the new retail space embraces a minimalist design language that evokes understated sophistication while placing the spotlight firmly on the products. The aesthetic strikes a balance between elegance and approachability, creating an environment that feels both contemporary and inviting.
More than just a shopping destination, the store is thoughtfully designed to deliver a personal and unhurried customer journey, encouraging visitors to discover the latest collections within a carefully curated and immersive setting.
The store seamlessly combines refined minimalism with conscious material choices. While preserving the brand’s signature shelving system to maximise display capacity, the space is elevated through the use of hand-crafted, eco-friendly 3D concrete tiles that feature prominently along the back wall. These rectangular tiles add depth, texture, and a subtle artisanal character to the overall design.
At the heart of the store, a burgundy area rug anchors the central lounge, thoughtfully coordinated with the upholstered seating. This warm, tactile element introduces softness and comfort, creating a striking contrast against the sleek, neutral palette. The thoughtful interplay of sustainable materials and sophisticated textures underscores the brand’s contemporary ethos and elevated design language.
The new store has officially welcomed customers and showcases the brand’s complete range of latest seasonal collections, spanning statement footwear and handbags to contemporary, trend-forward accessories.
