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Consumer electronics brand Cellecor Gadgets has announced new retail partnerships in South India, projecting an additional ₹600 crore in annual revenue through its latest tie-ups with leading regional retailers.
The company has joined hands with BIG C Mobiles, PAI International Electronics, LOT Mobiles, and Sonovision Electronics, significantly strengthening its retail presence across Andhra Pradesh, Telangana, Karnataka, Tamil Nadu, and Kerala.
These alliances complement Cellecor’s existing partnerships with B New Mobiles, Happy Mobiles, Sathya Agencies, Sangeetha Mobiles, and Celekt Mobiles, along with its well-established distributor network. Together, these partnerships make Cellecor one of the largest retail-driven electronics brands in South India.
Individually, BIG C Mobiles, with over 250 stores in Andhra Pradesh and Telangana, is expected to generate ₹70 crore in annual business. PAI International, which operates across Karnataka, Tamil Nadu, and Kerala with a similar number of outlets, is projected to contribute ₹50 crore. LOT Mobiles and Sonovision, with 150 and 75 stores respectively, are also estimated to each add ₹50 crore to Cellecor’s regional revenue.
With South India’s consumer electronics market projected to grow at a 10.9% CAGR between 2025 and 2034, outpacing the national average, Cellecor is positioning itself to capture a significant share of this rising demand.
The company reported ₹1,000 crore in revenue for FY25 and has set an ambitious target of ₹1,500 crore for FY26, with much of the growth expected from expanded retail and product offerings.
Founded in 2012 by Ravi Agarwal as Unity Communications, the company was rebranded as Cellecor Gadgets Limited and has since evolved into a multi-category electronics brand. It now offers a range of products under its own name, including mobile phones, smart TVs, wearables, audio devices, washing machines, and kitchen appliances.
"These new partnerships strengthen our commitment to making high-quality electronics accessible across India, especially in high-growth regions like South India," said a company spokesperson.
Cellecor’s aggressive expansion strategy and deepening retail alliances are part of its larger goal to become a dominant player in India’s consumer electronics market, both in value and reach.
