1164
/ 2
Min Read
Celebrating 17 years of redefining jewellery retail in India, CaratLane—India’s leading omnichannel jewellery brand—has opened a new flagship store in the heart of Chennai’s jewellery district, Usman Road. The 1,400 sq. ft. space was inaugurated in a grand event attended by Tamil actress and brand associate Kayadu Lohar, reinforcing CaratLane’s deep-rooted connection with Tamil Nadu.
Founded in 2008, CaratLane has grown from a digital-first jewellery startup to a nationwide omnichannel powerhouse. Its latest store opening comes at a time of strong regional performance, with Tamil Nadu emerging as one of its fastest-growing markets. The brand reported a 30% revenue surge across the state for FY26 to date, with Chennai itself contributing a remarkable 33% growth.
“We celebrate our 17th anniversary with the launch of this new format store on Usman Road—the heart of jewellery in Chennai,” said Saumen Bhaumik, Managing Director, CaratLane. “Our association with Kayadu Lohar on this occasion signifies a new beginning for CaratLane in Tamil Nadu—where our journey first began.”
The new store offers a signature CaratLane experience—design-led, customer-centric, and tailored to regional tastes. It houses an extensive selection of jewellery collections suited for everyday wear, festive occasions, and milestone moments. The design philosophy blends contemporary aesthetics with traditional craftsmanship, ensuring broad appeal across customer segments.
As part of its ongoing expansion strategy, CaratLane aims to deepen its reach in Tier-2 and Tier-3 cities, introduce regionally inspired jewellery lines, and continue investing in technology-driven retail experiences. Services like CaratLane LIVE, Try at Home, and Solitaire Lounges remain central to its hybrid customer experience model.
Now backed by the Tata Group following Titan’s strategic investment in 2016, CaratLane operates over 330 stores across India and internationally, including in New Jersey, USA. The new Chennai store adds momentum to its growing presence in South India and highlights its commitment to blending innovation with heritage in the evolving Indian jewellery landscape.
