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Arvind Limited has strengthened its retail leadership team with the appointment of industry veteran Vivek Sandhwar as Business Head for The Arvind Store (TAS) and AD businesses, effective July 2026.
In his new role, Sandhwar will spearhead growth and retail performance across both businesses while also leading the consumer and marketing functions for Arvind's fabrics business.
With more than two decades of experience in the fashion, apparel and lifestyle sectors, Sandhwar joins Arvind Limited from Being Human Clothing, where he served as Chief Operating Officer for nearly four years. He was responsible for the company's retail, department stores, distribution, ecommerce, marketing and product functions, with full profit and loss ownership.
During his tenure at Being Human Clothing, he led the brand's expansion to more than 750 points of sale and played a key role in strengthening its omnichannel strategy and brand positioning.
Prior to this, Sandhwar spent over three years at Raymond Limited as Chief Product Officer and Director of Marketing & Visual Merchandising. He led product, marketing and category strategy for Parx and Accessories, while also overseeing marketing, visual merchandising and digital initiatives for ColorPlus, Park Avenue, Parx, Ethnix and Raymond RTW. Earlier, as Brand Director for ColorPlus, he helped reposition the brand around a sport lifestyle proposition.
His previous leadership experience also includes Arvind Fashions Limited, where he headed the kidswear portfolio comprising USPA Kids, The Children's Place and Flying Machine Kids. At Indus League Clothing, he managed a ₹140 crore profit and loss portfolio across Converse, Umbro and Champion.
Sandhwar also spent nine years with Arvind Lifestyle Brands Limited, holding several leadership roles, including Assistant Business Head for U.S. Polo Assn. and Head of Marketing. During this period, he played a significant role in building the brand's associations with cricketer Virat Kohli and multiple IPL teams.
He began his career in design and category management with Levi Strauss & Co. and Aditya Birla Fashion and Retail. At Levi Strauss & Co., he was the first designer hired for the Levi's brand in India.
