Articles

The concept of micro franchising has been quite popular internationally but now it is our turn to fully accept this business concept. Let us have an insight into this concept.

• By - Opportunity India Desk
• Sep 29, 2017 / 5 MIN READ

Your franchised outlet, which was thriving till recently, suddenly witnesses low sales as you have a fixed footfall of loyal customers. Having repeated customers and not attracting any new ones can hamper ...

• By - Opportunity India Desk
• Sep 29, 2017 / 4 MIN READ

Every established businessman aspires to take his business to the next level and earn maximum profits. With franchising becoming popular globally it is suggested to convert into franchisees. Read on to know ...

• By - Opportunity India Desk
• Sep 29, 2017 / 3 MIN READ

Unavailability of franchise laws in India is viewed as a major drawback for people involved in the franchising business. With this article, we bring to you an insight into franchise agreement and ...

• By - Opportunity India Desk
• Sep 29, 2017 / 3 MIN READ

With the increase of fierce competition, marketing is an important tool to run every business successfully. The process of marketing in franchising is another area which if planned strategically is sure to ...

• By - Opportunity India Desk
• Sep 29, 2017 / 3 MIN READ

Mall Culture is in, but with the fierce competition in the market franchisors and franchisees must do a research on the location, culture, taste and demography before taking up a space in ...

• By - Opportunity India Desk
• Sep 29, 2017 / 5 MIN READ

In this era of forgery and duplicity every franchise owner has to ensure the protection of his/her intellectual property rights through correct means. With this article we attempt to bring to you ...

• By - Opportunity India Desk
• Sep 29, 2017 / 3 MIN READ

Having the honour of addressing the aspiring franchisors and master franchisees at Franchise India 2009 Knowledge Series conference, I was asked to share my views on the importance of building and maintaining ...

• By - Opportunity India Desk
• Sep 29, 2017 / 3 MIN READ

In an endeavour to position the foreign brand in India, the master franchisee explores distinctive marketing techniques to reach the heart of the consumers. Let us find out what keeps them on ...

• By - Opportunity India Desk
• Sep 29, 2017 / 4 MIN READ

Public relations is the most favourable form of communication these days, which if utilised efficiently gives the targeted customer and the media a better understanding of the company and its operations. Read ...

• By - Opportunity India Desk
• Sep 29, 2017 / 3 MIN READ

Many franchise experts believe that owning a multi-brand franchise is a lucrative way to grow. The acceptance of the concept of multi-brand outlet (MBO) is still at its nascent stage in India. ...

• By - Opportunity India Desk
• Sep 29, 2017 / 5 MIN READ

Modern retailing has given way to the newer concepts like discount retailing which have captured the interest of both the consumers and the investors (franchisees). The concept offers some interesting benefits for ...

• By - Opportunity India Desk
• Sep 29, 2017 / 4 MIN READ

If you are passionate about establishing an independent business and possess excellent marketing skills, then here comes a unique opportunity for you. Join hands with Reliance World as a Marketing Franchisee. Read ...

• By - Opportunity India Desk
• Sep 29, 2017 / 5 MIN READ

With the economic downturn, the concept of refranchising is gaining quick currency with franchisors. Let us find out the impetus behind why franchisors are selling off their own stores to the franchisee

• By - Opportunity India Desk
• Sep 29, 2017 / 5 MIN READ

It is possible to taste success after failure. Many first time franchisees fail in their ventures and consider themselves inefficient businessmen. But one must not lose heart so soon. Let us have ...

• By - Opportunity India Desk
• Sep 29, 2017 / 4 MIN READ