With close to 20 years of omnichannel experience in building robust brands, accomplished teams and developing businesses across retail and sports industry in India and South Asia, Sandip K Baksi is a business leader, value creator and a motivator. He has been helping Indian and multinational companies across multiple channels such as E-commerce, retail and wholesale to get on an exponential growth path to achieve company-wide objectives. 44 years old Sandip joined AstorMueller India in August 2022 as the Chief Operating Officer to build and manage its retail subsidiary in the Indian subcontinent. According to him, one of the most important lessons in management is that you are only as good and effective as your team members. No matter how skilled, charismatic, or visionary a leader might be, their success is dependent on the abilities and dedication of their team. He firmly believes that the courage to take necessary decisions even if they prove to be unpopular and the courage to accept responsibility when things go wrong; is the most important trait that a true leader possesses.