World Franchise congress 2024

Embrace the Global Franchise Vision at the World Franchise congress

The World Franchise congress (WFC) stands as a beacon for franchising innovation, drawing together the brightest minds and brand leaders worldwide to delve into the evolving landscape of franchising. This unparalleled gathering explores the intersection of business, policy, technology, and society, offering insights into current trends and future trajectories.

Highlighting the elements of Future growth and innovation for the franchise industry, the World Franchise Congress is themed 'Building for Growth.' With over 50 of the sharpest minds in global franchising and 250+ of Asia's foremost franchise thinkers, investors, and forecasters gathering at the WFC, like-minded global business leaders converge alongside trailblazing brands, collectively shaping the future of the industry with the mantra of "Think Big, Think Global” for Brand growth.

From enlightening keynotes and engaging panel discussions to immersive master classes, exhibitions, and networking opportunities, WFC promises a transformative day of Franchise Impact for India with a global mindset that will revolutionize your approach to franchise business for years to come.

WFC is more than just a conference; it's about forging global connections that can fuel your business growth.

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KEY TAKEAWAYS

Connect. Learn. Grow

Foster Global Perspectives

Gain a comprehensive understanding of the global trends and opportunities in multi-unit & master franchising. Identify potential markets, assess risks, and make informed strategic decisions for scalability profusion. Get guidance for helping businesses build better, stronger, larger and more profitable multi-unit franchise organizations.

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Build Relationships & Associates

Networking is the key. Connect with like-minded professionals, industry leaders, and potential business partners from around the world. Gain unmatched learning as global franchise business leaders & representatives convene at this conference. Attendees anticipated across the varied spectrum of industries as business experts, master franchisors, and service providers, decision makers from around the world. Networking with these professionals can open doors to new partnerships, collaborations, and business opportunities.

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Learn Best Practices

Get valuable insights into thriving master franchise models, marketing strategies, legal considerations, training and support systems, and more. Gain hands on experience from real-life case studies, industry experts, and peers, to progress business strategies and operations.

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New-age trends and developments

Discover digital marketing & operational strategies from peers to level up and strengthen both your master franchise business enterprises and consumer offerings. Digital age franchise communication also faces new challenges and opportunities that require adaptation and innovation. Explore some of the most common ones and how to overcome or leverage them

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Click bulk deals

Network with over 50+ funding companies for Raising Investment for your Business growth. Click Bulk Real estate deals with leading Malls and prime Property Owners for your Brands.

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SESSION HIGHLIGHTS

Macro and Micro Franchising Trends Globally That Are Impacting Business: Macro and micro franchising trends globally refer to the overarching and nuanced shifts occurring in the franchising industry that impact businesses on both large-scale and small-scale levels.

Enabling and Managing for Success after International Opening: Introduction to International Expansion Success Factors, key considerations and challenges when expanding internationally, including cultural differences, regulatory requirements, and market entry strategies.

Litigation or Dispute Resolution - Unwinding a Joint Venture: Unwinding a joint venture combines both business and legal issues and options. It will focus on the most important issues and related best practices for franchisors who find themselves having to unwind a joint venture.

Navigating the AI Revolution:Transforming Franchise Businesses for the Future: AI Success Stories and Best Practices: Industry experts and AI practitioners to share their experiences, case studies, and best practices for successfully integrating AI into franchise businesses and driving sustainable growth in the digital age.

Supply Chain Challenges and Their Impact on International Franchising: As brands continue to struggle with supply chain challenges it has become difficult to supply franchisees with key products without interruption and manage product prices. This congress will discuss current supply chain challenges and how franchisors are managing these challenges with their international franchise network.

International Franchising in Uncertain Times: Franchising has faced the recent challenges, what steps can be taken by the relevant stakeholders to better allocate the risks going forward.

Key steps for rapidly scaling up multi-unit operation: A detailed strategy on How & When to ramp up growth from 100 to 500 franchise partners.

AGENDA

10:00 am - 10:15 am

Welcome Address: Ms. Ritu Marya, Editor in Chief, Franchise India Media & Entrepreneur India

Session 1

10:15 am - 10:40 am

Inaugural Keynote Session

Step by Step: Five Building Blocks for Franchise Brands

Vision and Mission Alignment
Systematic Approach to Operations
Supportive Franchisee Relationships
Sustainable Growth Strategies
Brand Development, marketing Adaptability, and Innovation

Growth Track

Session 2

10:40 am - 11:15 am

Mastering the Franchise Development Process:

How to grow fast with Franchising From one to 100 stores

Franchise Development Process: Steps involved in developing a franchise system, including legal considerations, operations manual development, and franchise marketing.
Expansion Strategies: Identifying target markets for expansion, assessing market feasibility, and developing growth strategies for scaling the franchise system.
Case Studies and Success Stories: Learning from real-world examples of successful franchise systems and understanding key factors that contributed to their growth and sustainability.
Understanding Unit Economics revenue, expenses, and profitability, Analysis of key performance indicators (KPIs) for unit profitability
Strategies for Increasing Revenue: Pricing strategies to maximize profitability, Sales techniques and upselling strategies
Optimizing Operational Efficiency: Streamlining operations to improve productivity and reduce waste, Implementing lean management principles in franchise operations & Utilizing technology and automation for operational efficiency
Managing Cash Flow and Performance: Cash Flow Management Strategies, Importance of cash flow forecasting and planning, Techniques for improving cash flow and liquidity, Managing working capital effectively
Financial Analysis and Performance Measurement : Interpreting financial statements and performance metrics, Benchmarking performance against industry standards and competitors

11:15 am - 12:00 pm

Building for Success as a Master Franchisee and Multi-Unit Franchising (MUF) Organization

How the multi-unit franchise model is a win-win for both parties: Accelerated brand growth, Stronger franchisees, Faster revenue growth & Established franchisors
Financial Readiness: MUF needs robust financial planning to cover initial franchise fees, operational expenditures, and continuous expenses across multiple units.
Effective Management and Leadership: Developing strong management & leadership skills to run multiple units effectively.
Scalable Operational Framework: Create adaptable business processes and systems capable of replication across multiple units.
Capitalize on multi-unit multi-brand operators (MUMBO), to further integrate new franchises into the portfolio.

Session 3

12:00 pm - 12:40 pm

How to Go and Grow in International Market

How Franchise Brands Can grow and thrive Outside of Home Markets

Organizational Readiness for Going Global: Current trends and opportunities in international franchising
Understanding Market Selection: Best Practices in Identifying target markets for international expansion, Conducting market research and analysis, and Assessing Market Potential and Feasibility
Fine Print for developing a robust franchise model for international markets, adapting products/services to meet local market needs and preferences, and the right Partner Acquisition
Achieving consistency and quality across international franchise locations
Creating localized marketing strategies, and overcoming cultural and language barriers
Financial Planning and Investment: Estimate the initial investment required, including market entry costs, franchise fees, operational expenses, the cost of launch & scalability.

Capital Track

Session 4

12:40 pm - 13:10 pm

Keynote: Is it the right time for Franchise Brands to go Public

Market trends & Performance of recent IPOs in franchising
Company Financials and Readiness: Assessment of the franchise brand's financial health and growth prospects.
Franchise Brand Strength and Positioning
Regulatory hurdles and compliance issues related to going public.
IPO Strategy and Timing: Analysis of the IPO market and timing considerations: Choice of IPO method (traditional IPO, direct listing, SPAC merger, etc.).

1:10 pm - 2:10 pm

Networking Lunch

Session 5

2:10 pm – 2:50 pm

How PE Funds, Investors, and Large organizations are weighing the Franchise Industry

Evaluating the opportunities and risks for investments from franchise leaders and investors that have been there, done that
Risk Management and Contingency Planning
Performance Metrics and KPIs: Key performance indicators (KPIs) to measure the performance and health of franchise systems. Benchmarks for revenue growth, profitability, unit economics, and system-wide sales.
Regulatory and Legal Landscape: Regulatory frameworks and legal considerations relevant to franchise investments.
Discussion on compliance requirements, franchise disclosure laws, and potential legal risks for investors.

Management Track

Session 6

2:50 pm - 3:30 pm

Sustained Growth for Franchise Companies: Mastering the Art of Franchise Relations

Establishing transparent communication between the franchisor and franchisees. Offering comprehensive support and resources to franchisees
Fostering a culture of mutual respect, trust, and collaboration between the franchisor and franchisees
Consistency and Standardization of the products & services offered
Responsive Problem-solving: Demonstrating a commitment to resolving conflicts and fostering positive relationships within the franchise system.
Performance Monitoring and Accountability: Establishing clear performance metrics and benchmarks to monitor franchisee performance and track progress towards goals.
Long-term Relationship Building & Continuous Improvement and Feedback Loop: Continuously evaluate and improve franchise relations strategies based on feedback from franchisees and stakeholders

3:30 pm - 3:50 pm

TEA

Session 7

3:50 pm – 4:15 pm

Tech Evolution in Franchise Businesses: Paving the Way for the Future

Discussing the ethical implications of tech adoption in franchise operations, including privacy concerns, bias mitigation, and maintaining human-centric values.
Partnerships & Collaboration : Explore opportunities for collaboration between franchise brands, technology providers, and AI experts to drive innovation and shared learning.
Financial Considerations: Evaluate the costs and benefits of integrating tech solutions into franchise operations, including initial investment, ROI analysis, and long-term sustainability.
The AI Revolution: An overview of the current landscape of artificial intelligence and its impact on varied sectors, with a focus on franchise businesses.

Session 8

4:15 pm - 4:30 pm