Concurrent Conference
This is where India's Entrepreneurial community comes together to forge meaningful partnerships and create sustained growth through Capacity building, Funding, Mentoring and Networking to reach out to new markets.
Agenda
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Session 1 - 10:15am - 11:00am
Start-up India, Stand-up India: Giving Wings to New Ideas- Enterprise strategy & policy developments: Government's role in fostering entrepreneurship
- Leadership in action: Building Businesses for growth and sustainability
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Session 2 - 11:00 am - 11:45 am
- How to Build a Business Top down then Bottom up?
- How to make Innovation as the Heart of your Business
- How to Become a Market Leader quickly In your Business
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Session 3 - 11:45 am - 12:30 pm
- Exploring your personal passion and effectively articulating a mission statement to building a solid board
- How to craft a strategic plan, seek supporters, and navigate differing personalities as the organization grows
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Session 1 - 10:00 am - 10:40 am
- What is the real potential that global Brands see in India - Mapping India and its real opportunity? Parameters on which they weigh India
- Why does master franchising make sense? For the franchisor? For the franchisee?
- What are the rights and responsibilities they see for each party? How to analyze the economics?
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Session 2 - 10:40 am - 11:30 am
- How to make the global Brand strong in India and the right marketing strategy for it
- How to measure the marketing performance
- How to protect the Brand IP
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Session 3 - 11:30 am - 12:15 pm
- The New Global Mantra: Fusion of creativity- innovation flowing in from west to east and vice versa.
- Taking the global market trends into consideration from the early stages of your business
- Thinking global partnerships & acquisitions when needed or desired
The summit will witness the congregation of brand licensing veterans sharing the knowledge from their on-ground experience in the industry, who would come together to deliver the most impactful insights on brand building and business growth.
Agenda
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Session 1 - 11:00am - 11:45pm
- An overview of brand licensing in India
- Licensing: an effective retail strategy to bridge between the consumer needs and retail innovation
- Establishing the right fit between property and category
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Session 2 - 12:00pm - 12:45pm
- Developing a sustainable business through licensing
- Getting the 'right' brands for your market
- The business of longevity
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Session 3 - 12:45 pm - 13:15 pm
- Global licensing opportunity showcase
- Benefits and challenges associated with such deals
- A sneak-peek into the payment structure and contract terms
- Differentiation from standard licensing deals
- Best practices for such associations
-
Session 1 - 10:00 am - 10:40 am
- What is the real potential that global Brands see in India - Mapping India and its real opportunity? Parameters on which they weigh India
- Why does master franchising make sense? For the franchisor? For the franchisee?
- What are the rights and responsibilities they see for each party? How to analyze the economics?
-
Session 2 - 10:40 am - 11:30 am
- How to make the global Brand strong in India and the right marketing strategy for it
- How to measure the marketing performance
- How to protect the Brand IP
-
Session 3 - 11:30 am - 12:15 pm
- The New Global Mantra: Fusion of creativity- innovation flowing in from west to east and vice versa.
- Taking the global market trends into consideration from the early stages of your business
- Thinking global partnerships & acquisitions when needed or desired
