Sathish Kumar holds a significant role as the Chief Creative & Digital Communications Officer, as well as the Head of Direct-to-Consumer (D2C) operations at Brand Studio Lifestyle Pvt Ltd. In a remarkable 25-year career journey, he has garnered expertise across diverse domains including design, manufacturing, sourcing, retail, strategic planning, marketing, e-commerce, and digital communication. Sathish is a distinguished graduate of the National Institute of Fashion Technology (NIFT). Sathish’s association with Brand Studio Lifestyle began as a founding member, primarily contributing to strategic planning and talent acquisition. Over time, he ascended to lead the Direct-to-Consumer segment, planning and executing its growth and success. Beyond these responsibilities, he also spearheads the establishment of new partnerships, growth initiatives, and overarching strategies. Sathish’s capabilities encompass analytical prowess, innovative design acumen, and a distinctive creative perspective that he channels into his various roles.