Manika is the Head of International Brands at Myntra, and has over 15 years of experience in the fashion and retail industry. She is skilled in crafting and developing strategies, products and services that cater to the diverse preferences of customers across markets. In her present role, Manika spearheads the strategy, business development , revenue , merchandising and marketing efforts for global brands in Myntra, India's largest online fashion platform, with a vast user base of trend-first consumers. Her extensive career has encompassed e-commerce, sales, brand development, product innovation, and leadership positions at renowned retail organizations, including More Retail Limited and Aditya Birla Fashion Retail Limited. Her skill set lies in retail, strategy, marketing, and merchandising. She is a mature leader who has successfully worked with major brands and their teams from all over the world. She excels at effectively working with teams from different backgrounds and cultures and remains committed to learning, innovation, and collaboration with her team and partners to deliver value and excellence to customers and stakeholders. Manika holds an MBA degree from the Indian School of Business, specializing in marketing and strategy, along with a Bachelor of Design (B.F Tech) degree from the National Institute of Fashion Technology (NIFT), with a specialisation in apparel manufacturing and technology.