2015-03-23

Mumbai dabbawala plans to tie up with Flipkart, Future Group

Mumbai dabbawala is well recognized to carry and deliver freshly made food from customer's home in a lunch box (Dabba) and deliver it to the offices.

Mumbai dabbawala plans to tie up with Flipkart, Future Group

The Dabbawalas of Mumbai, a 125 year old association started by a Parsi banker, is now planning to associate with Flipkart and Future Group in a bid to deliver their products, said an official of Mumbai Dabbawalas at HiMac 15, which was held at Hindustan College of Engineering and Technology.

Mumbai's Dabbawalas is well recognised to carry and deliver freshly made food from customer's home in a lunch box (Dabba) and deliver it to the offices.

Over the years, it has evolved in the form of specialised trade and has become integral to Mumbai's culture. At present, they are 5,000 in number and deliver approximately 200,000 tiffin boxes every day.

"Mumbai's Dabbawals, who have been transporting lunch boxes for more than 120 years, are planning to expand by selling organic products and organic juices," said Subodh Sangli, Coordinator, Mumbai Dabbawalas.
                                                                                                                              
Mumbai's Dabbawals started about 125 years back when a Mahadeo Havaji Bachche (Parasi banker) wanted to have home cooked food regularly in office and gave this responsibility to the first ever Dabbawala. It was all informal and individual effort in the beginning, but Bachche saw the opportunity and started the lunch delivery service in its present team-delivery format with 100 Dabbawalas.

As the city grew, the demand for dabba delivery grew too. The vision was to create the Dabba coding system that's going on strong even today. The Coding system evolved through various stages with time. In the beginning it was simple colour coding. Now, Mumbai is a widely spread metro with 3 local train routes and the coding has also evolved into alpha numeric characters.

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